Kiwis seem to be rediscovering the joys of home cooking in a big way, and when our friends at the Sunday Star Times asked us to find out if this trend was supported by Google search statistics, we were happy to oblige.
We investigated the most searched-for cooking terms on Google.co.nz in 2009 and, as a comparison, back in 2004. We also pulled a few more cooking-related trends from around the world, which make for really interesting reading.
Since 2004 we‘ve seen cooking and food-related Google searches continually trending up across the …

Dr. Anita Borg devoted her adult life to revolutionising the way we think about technology and dismantling barriers that keep women and minorities from entering computing and technology fields. Anita’s technical expertise and fearless vision inspires and motivates women to become leaders in creating technology.
At Google, we believe that the wave of information and communications on the web is changing lives for the better and creates fantastic options for students choosing careers in technology. We want to continue Anita’s vision for women and we’re excited to announce the 2010 Google …

Day 30 of an AdWords campaign should look very different than Day 1. Wayne State students of AdWords in the Curriculum learned this lesson quickly, according to Professor of Marketing Kevin Ketels. “I intentionally let students launch underdeveloped campaigns so they could watch the evolution from a non-performing to performing program,” he said. Launching and then optimizing based on data proved successful for the Detroit Windsor Dance Academy team, particularly.
“When the team for the Detroit Windsor Dance Academy changed their general dance ad group to multiple ad groups that addressed …

Last Thursday’s webinar with NTEN.org was focused on monitoring and evaluating the performance of your Google Grants AdWords account. This session was the second in a four-part series and was designed for our advanced Grantees who are looking for more strategic ways to gauge the value of their campaigns, ads and keywords. Jessica, one of our Grants team members, shared valuable tips for evaluating account performance through AdWords reports and powerful Google Analytics data. How-tos and best practices were discussed, with heavy emphasis on the types of reports that could …

On Wednesday, March 17th, Google Grants will participate in a webinar with ReadyTalk as part of a non-profit focused series. The session, ‘Non-Profits & Google Grants: Your questions answered’, will offer a high-level view of the program, best practices for grantees, and more. Brett Meyer, Communications and Web Manager for the Nonprofit Technology Network (NTEN), will share first-hand experiences managing his organization’s Google Grant. Dennis Yu, CEO of BlitzLocal.com, will be on-hand to provide strategies he’s found to be effective in his pro bono work with non-profits and Google …

Last Thursday, February 25th, we kicked off a 4-part webinar series with NTEN.org designed for more advanced Google Grants organizations. This series, called ‘Maximizing Your Google Grant To Meet Your Organization’s Goals,’ will focus on more advanced tracking and optimizing strategies for your Google Grant, as well as cover additional useful offerings like Google Analytics and other Google for Non-Profit products. If you are interested in learning more about this series, check out the series description and sign-up here.
In last week’s session, Beth, an AdWords specialist and long-time Google Grants …

This month’s resource round-up includes a success story from YouTube’s Video Volunteers program, strategies used by organizations in response to the disaster in Haiti, a grantee’s story about using social media effectively, information about using mobile giving as a non-profit, an announcement about YouTube for Non-profit’s recent launches and a quick reminder on keeping your grant safe from phishing.
Put YouTube to work for your org
YouTube’s Video Volunteers program has been underway since last summer and has been put to work by many organizations that needed outside video-making talent to showcase …

Savvy advertisers have been gaining mastery of the new AdWords interface now that it has been around for a little while.  To help you take advantage of the new layout and features, we’d like to offer a brief series on the new interface that has taken account management to a new level, making advertising online a lot easier for you.
To begin with, think of the new interface like an online version of AdWords Editor, the free application that enables you to make multiple account changes while you are offline. The …