The majority of marketers are using multichannel campaigns, but less than half know what channels their customers prefer, according to a new study by Forrester Consulting, sponsored by ExactTarget.
The study found the key to selecting the best channels for customer communication is to know something about customer preference and behaviors. Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.

The majority (92%) of online consumers have opted-in for email marketing, making it the most popular channel for …

It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

What do you see as the biggest challenges for email marketing campaigns? Comment here.
Email contributes to the overload of information that Internet users face on a daily basis. The web is not as simple as it used to be. People have …

Reuters – EBay Inc Chief Executive John Donahoe said on Wednesday that recent lawsuits will not derail a $1.9 billion deal to sell a majority interest in Web telephone unit Skype to an investor group.

PC World – The Authors Guild, the Association of American Publishers (AAP) and Google will get more time to modify their proposed agreement to settle lawsuits the two organizations filed against the search company over its book search service.

PC World – There may be some truth to recent rumors of the upcoming Google Chrome operating system running on netbook- and smartphone-type devices. According to Kevin C. Tofel of the jkOnTheRun mobile technology blog, Nvidia’s Tegra
computer-on-a-chip platform will soon power Chrome OS-based hardware.

PC World – New legislation in the U.S. Congress would expand a program that helps low-income people who get telephone service also get broadband service.

AP – Americans have been devoting 17 percent of all their Internet time to social networks like Facebook and blogging Web sites like Blogger.

SEO experts and internet marketing professionals understand the impact of inbound links on search engine ranking. The more one-way links you have from relevant, authoritative websites, the higher your search engine ranking will be. Search engines essentially regard every link pointing to your website as a “vote” for your site, and gives greater weight to those websites with greater longevity, more relevance, and greater authority within your market niche. Your search engine ranking will also benefit from inbound links from sites that have a higher search engine ranking than yours.

The next question is how to get high-ranking, relevant, and highly-respected website to link to you. Internet marketing professionals believe that one great way to get inbound links is to submit your site to…

The ultimate goal of SEO is to get targeted traffic to your website. Targeted traffic consists of potential customers who have already researched products or services within your niche, and who are fairly close to making a purchase. These people are clear about what they want and are usually just making some last-minute comparisons before finally settling on a vendor. There are many strategies for attracting targeted traffic to your website, and article marketing is one of the most effective. Here are three reasons to use article marketing in your SEO efforts.

1. It’s Free. Article marketing is free advertising for your business. Many article directories don’t charge to list your articles, and the link that you include when you submit your article leads readers right back to your website. So you have people interested in what you have to offer reading your articles in order to gain more information, and they have easy access to your website via the link that you provide. What a great way to…

Article marketing is an invaluable SEO tool. Not only does it increase your search engine ranking by increasing the number of inbound links to your site, but it also helps you establish yourself as an authority in your field, which drives traffic to your site. Here are three article marketing tips for you to consider whether you’re new at article marketing or have already made it an integral part of your SEO strategy.

1. Consider Your Niche. In order for article marketing to be a worthwhile endeavor for you, you need to know whether there is a demand for …