Monthly Archives: September 2009

3 SEO Strategies to Put to Work

SEO (search engine optimization) refers to all the tools and tricks that a business owner uses in order to drive traffic to his or her website. There are a lot of strategies out there, but SEO experts have long recognized that some are more effective than others. So if you’re serious about using SEO to get traffic to your site, consider these 3 strategies:

1. Linking. Search engines reward the highest ranks to websites that have inbound links from other websites that it considers relevant and authoritative in your market niche. In other words, if you can get a link from a website that is well-respected by members of your field, you will go a long way toward increasing your search engine ranking. A great way to do this is by… Continue reading

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3 SEO Options for Your Business

Companies interested in doing SEO find themselves in an interesting conundrum. Do they:

1. Contract out their SEO to a reputable internet marketing agency?

2. Hire an SEO expert to work in-house? Or

3. Dump the job on someone already working in the IT department and let him be in charge of his own on-the-job training?

The most important thing these companies need to determine is whether or not they can get in-house results that will match those provided by experts in from outside internet marketing agency. If you are in this conundrum now, you will likely find that it is possible… Continue reading

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3 Keys to SEO Content that Gets Results

SEO experts know that great content is one of the keys to higher search engine results and increased traffic to your website. SEO content tells the search engines that the information you provide on your website is relevant, and that an internet user who is looking for information on the products and services that you offer will find that information on your website. Therefore it’s almost impossible to underestimate the importance of good content to the success of your website. Here are three keys to SEO content that will get results for your business.

1. SEO Content is a Search Engine Magnet. The information on your webpage is what will make the search engines notice you. The search engines are looking for websites that are relevant to the search terms that a user has typed in to find information about your product or service. So how does a search engine determine that your content… Continue reading

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3 Search Engine Optimization Tips for High Search Engine Rankings

Contrary to what you may have heard and assumed, search engine optimization really isn’t that difficult. In fact, it’s really only about three things: keywords, content, and linking. If you can get a grasp on those three things then you’ve come fairly close to mastering search engine optimization. Of course you’re safest best is always to use a professional, but if you’re interested in doing it yourself then here’s what you need to know.

1. Keywords: The Google Keyword Tool is your best friend when it comes to choosing keywords. Simply type in the words or terms you think your target audience will use when searching for products and services similar to yours. Trying using entire phrases instead of single words. Let’s say your company sells unicycles. Instead of simply optimization for… Continue reading

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Who Really Owns Your Tweets?

Twitter has made some revisions to its terms of service, to address issues like advertising, tweet ownership, APIs, and spam. There’s not as much news in this as one might expect, but there are some things worth noting, namely, Twitter’s … Continue reading

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Facebook Creeping In on LinkedIn’s Territory?

According to comScore, one of the fastest growing online categories over the past year has been Job Search. This is not surprising news by any means. comScore’s Andrew Lipsman says that Job Search is up 33% vs. a year ago, … Continue reading

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Nokia Acquires Social Networking Site

Nokia announced today that it has acquired "certain assets" of Plum, a privately held company. Plum’s tagline is "making websites social," and the company says it helps websites become social by powering Groups in the Travel, Education, Entertainment, Publishing and … Continue reading

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Facebook Shows a Glimpse of Twitterness

Update: Facebook Lite is available in the US and India now. It can be found at lite.facebook.com. Original Article: Facebook confused some users when it accidentally invited too many people to a beta test of what is being referred to as "Facebook … Continue reading

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Facebook Adds Tagging from the Status Update

Facebook announced a new feature today, which allows users to tag their friends in their status updates and other posts from the publisher. Previously, you could only tag friends in photos, videos, and notes. "It’s another way to let people … Continue reading

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How Fans Engage with the NFL Online

The day has arrived at last. The 2009 NFL season kicks off tonight with the opening game between the Tennessee Titans and the Pittsburgh Steelers (a game our own Rafael Robinson is attending, by the way). Media Frenzy Communications conducted … Continue reading

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