Syndicate or subscribe to this feed- Facebook Creates Individual Pages About You and Your Friends
- Your Social Strategy May Lack Key Elements for Increasing Conversions
- Nielsen Wants to Take the Mystery out of Measuring Online Advertising
- APNewsBreak: University posts info of 40K students (AP)
- IT Worker Gets Prison After Stealing Data for Online Surveys (PC World)
- PARTING SHOTS: Prisons helped draft AZ immigration law, Joe Miller in dead last (The Upshot)
- Online Masters Program Focuses on Free Software (PC World)
- Gawker editor defends anonymous O’Donnell post (The Upshot)
- Does Urgency Matter More in Email Than in Social Media?
- Using Social Media As A PR Tool For Your Business
Category Archives: Internet Marketing Articles
8 Keys to Successful SEO
If you’re the owner of a company that does any business online, you should make search engine optimization (SEO) a top priority. After all, you can’t turn visitors into customers if you can’t get the visitors in the first place. SEO is simply a matter of optimizing your webpage so that interested parties can find you quickly and easily, and it is typically managed by ensuring that your website is at the top of the list when potential customers search for keywords relating to your business on a search engine.
While SEO professionals can help make the job quicker and easier for you, completing SEO on your own is not an altogether impossible task. In fact, simply using these 8 keys will… Continue reading
Social Bookmarking: A Primer in 4 Easy Steps
SEO experts and internet marketers have long recognized the importance of using social bookmarking as a valuable SEO tool. But if you’re not familiar with it, you probably aren’t going to take advantage of it and all it can do to help increase your search engine ranking and grow your business. Here are 5 things you should know about social bookmarking to help you get started.
1. What Is It? A social bookmark works just like one of those handy leather strips that you put in a… Continue reading
3 Reasons to Get Over Your Fear of Competing with Big Businesses
Big corporations have huge budgets. They spend more on marketing in one month than you do on your whole business for an entire year. They have experts and specialists doing all of their branding. So how can you possibly compete? Start by remembering that your small business has some significant advantages over major corporations.
Finances. Let’s face it, the internet has really leveled the internet marketing playing field. There’s not much a huge corporation can do on the internet that you can’t do. You can both optimize your websites, you can both host your website on a web-based content management system, you can both post relevant and high-quality articles to your blog, you can both use social networking sites to connect to potential customers, and you can both optimize your landing pages to ensure more leads. All of those activities are critical to… Continue reading
Posted in Internet Marketing Articles, Small Business
Tagged big business, competition, Small Business
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6 Reasons to Avoid the Social Media News Release, Part II
In the last article on the Social Media News Release, we discussed reasons to avoid using the SMNR for all of your press releases and that caused quite a buzz 
. That’s not to say that the SMNR is a bad investment altogether. In fact, it’s a pretty good way to start out if you’re new to combining press releases and social media in your business. But as you get increasingly comfortable using the SMNR and want to customize it for your own particular needs, here are some ways to go about it. Remember that if you are using the press release for SEO once you send out that press release, the sites that may be interested by what you have to accounce will most likely be the same as the ones that will pick it up again so your added link building juice/benefit will be…. Continue reading
Posted in Internet Marketing, Internet Marketing Articles
Tagged PR, press releases, SMNR, Visibility
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5 Ways to Make Social Media Work for Your Business
Owning your own business is difficult enough without having to worry about finding the perfect balance of marketing strategies. Stick solely to traditional marketing strategies and you’ll find yourself potentially missing an enormous demographic. Try to milk the internet for all it’s worth and you’ll find yourself completely overwhelmed by the number of tools and application available for internet marketing. But what if you used social networking sites as a happy medium between traditional and hard-core internet marketing strategies? Using this one tool could make a huge difference in your business without overwhelming you altogether. Here are 5 ways to get started using social media in your marketing strategy.
1. Create a Strategy. Your competitors have already created a strategy for using social media, so chances are you’re already behind. This means thinking intentionally about how to use social media instead of randomly opening an account here and joining a group there. Spend some time determining the kinds of sites available and evaluating what role they might have in your marketing strategy. Then make a plan to… Continue reading
Posted in Internet Marketing Articles, Marketing, Small Business
Tagged Business, Internet Marketing, Marketing, promotion, Social Media
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6 Reasons to Avoid the Social Media News Release
The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably isn’t the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you’re making.
1. People Don’t Read Them. Let’s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to … Continue reading
Posted in Internet Marketing, Internet Marketing Articles
Tagged internet, news releases, press releases, Social Media, Social networking, web
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6 Ways to Get Money Fast for the Broke Entrepreneur
It is an unfortunate fact that young entrepreneurs and others in the process of starting home-based business may find themselves needing to make money in a hurry. The first reaction to finding oneself in this situation is to panic, rendering it nearly impossible to think clearly and creatively about alternative money-making options. Keep these 6 tips in mind and you’ll be on your way to making some extra cash before the panic even sets in.
1. Sell Stuff. Chances are that you’re surrounded by stuff you simply don’t need anymore. Dig through your clutter, your attic, and the piles off stuff you haven’t looked through in awhile and determine what you can part with. Then hold a garage sale, either alone or with some neighbors. Put up signs around your neighborhood and put an ad in the newspaper.
Likewise, consider… Continue reading
Posted in Internet Marketing Articles, Small Business
Tagged cash, entrepreneur, finance, money, Small Business
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7 Steps to a Great Hire for Small Businesses
If you’re a small business owner, then you know the importance of hiring great employees with the least amount of expense. Not only do you want to hire qualified employees who will work for a wage that you can afford, but you don’t want to break the bank in the process of recruiting. Here are 7 steps to hiring the right person for the job.
1. Clear Job Description. The first thing you need to do is to create a clear and concise job description with as much detail as necessary. This is only way to make your expectations clear and to measure an employee’s job performance. Don’t do anything else until… Continue reading
Posted in Internet Marketing Articles, Link Building, SEO Tips
Tagged Business, hiring, Management, Recruiting, Small Business, small business help
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The 4 Levels of Link Building
SEO experts and internet marketing professionals know that the key to high search engine rankings is link building. They will also tell you that link building isn’t all that easy until you’ve done it for awhile, and that there are so many techniques for link building that it’s hard to sort them all out. Here are the 4 levels of link building to take you from novice to expert.
1. Do It Yourself, Quick and Easy. The easiest links to build are those for which you don’t have to rely on anyone but yourself. The easiest way to do this is to submit your site to directories. Simply submit your URL, the name of your company, and a short description of your company. Know before you begin that directories are managed by humans, so you may not see results right away. Also know that some directories require a small fee for your listing.
You should also use social media as a way to get links to your page. SEO experts don’t find these crucial to success, but they’re still… Continue reading
The Entrepreneur’s 8 Tips to Making it Big
Every entrepreneur dreams of making it big! Here are 8 keys to making it happen.
1. Don’t Do It if You Don’t Love it. You’re only going to succeed if you love what you’re doing. Your love for your business is what keeps you going even when things look bleak or, worse yet, boring. Your passion it what gets you out of bed everyday to face what it sometimes thankless work. If you don’t really love what you’re doing then you’re not going to see it through to the finish. Never make money your primary goal. Your primary goal should be to have fun doing what you love.
2. Be Relentless. Persistence is often the only difference between wild success and abysmal failure. If you’re challenged, stand up to the challenge, whether it’s another person or a business setback. If you back down, you’re going to lose respect for yourself and doubt your ability to make your business succeed. If you truly believe in what you’re doing, then… Continue reading
Posted in Internet Marketing Articles, Small Business
Tagged Business, entrepreneur, money, motivation, Small Business, success, tips
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