Syndicate or subscribe to this feed- Facebook Creates Individual Pages About You and Your Friends
- Your Social Strategy May Lack Key Elements for Increasing Conversions
- Nielsen Wants to Take the Mystery out of Measuring Online Advertising
- APNewsBreak: University posts info of 40K students (AP)
- IT Worker Gets Prison After Stealing Data for Online Surveys (PC World)
- PARTING SHOTS: Prisons helped draft AZ immigration law, Joe Miller in dead last (The Upshot)
- Online Masters Program Focuses on Free Software (PC World)
- Gawker editor defends anonymous O’Donnell post (The Upshot)
- Does Urgency Matter More in Email Than in Social Media?
- Using Social Media As A PR Tool For Your Business
Category Archives: Internet Marketing
9 Keys for Successful Business Blogging
It seems that some business owners are reluctant to start business blogs for a variety of reasons. Some are afraid that they’ll burn out and lose followers after working hard to get them. Others are afraid that they won’t have anything to say. Still others are afraid that the time commitment will be too much to manage. If you’re one of these people, stop making excuses and start blogging! Here are 9 keys for successful business blogging.
Have a Conversation. The point of a blog is not to lecture, nor is it to push your products and services. Instead, the point of a blog is informal, informational communication in which your readers can learn more about you, your products, and all that your business has to offer them. By engaging potential customers in conversation, you give them the opportunity to learn to trust you, which increases the likelihood… Continue reading
6 Ways to Screen SEO Professionals
If you do business on the internet, you know how important SEO is to the success of your company. Comprehensive SEO can increase your search engine rankings and thus increase the traffic to your website. While some business owners enjoy taking on the challenge of SEO themselves, others choose to hire SEO professionals to do it on their behalf. If you’re part of the latter group, consider these 6 ways to screen SEO professionals before hiring one.
Who Called Whom? If an SEO professional calls you first, be wary. Unless they are just starting out in the business, quality SEO professionals should be too busy working for their clients to be making cold calls. The greatest irony in receiving a cold call from an SEO professional is that SEO professionals should be experts at marketing. And if they can’t find their own clients without cold-calling, how do you… Continue reading
Posted in Internet Marketing, SEO Tips
Tagged Internet Marketing, outsourcing seo, seo, seo professionals
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5 Keys to Successful Business Blogging
One of the most difficult things to learn as a small business owner using the internet for inbound marketing is how to create good content. Business blog content has to walk the fine line between being the same old advertising spiel and still being useful for marketing purposes. Here are 5 ways to ensure that your business blog will enhance your business.
Optimize Your Content. Every post you write needs to be optimized. That’s right…every post. Start off by determining how successful your content is. How many people read your post and how long did they stay on your page? How did they get to your post? Did they comment on it? Use this data as you create future posts. It can help you… Continue reading
8 SEO Mistakes to Avoid
When it all comes down to it, SEO isn’t really that difficult. In fact, it ultimately all boils down to one thing: great content. If you intentionally write great content, paying attention to details and the words you use, you’re not going to have a problem doing SEO. But here are 8 mistakes you may be making, aside from publishing poor content, that will hurt your business.
Using Common Keywords. It’s unbelievably difficult to get high search engine rankings if you’re optimizing for the same keywords everyone else is optimizing for. If nothing else… Continue reading
Posted in Internet Marketing, SEO Tips
Tagged Internet Marketing, online marketing, search engine optimization, seo
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Inbound Marketing: 4 Reasons Why It’s the Right Thing, Right Now
It’s no secret that we’re in a severe economic crisis in this country. What does this mean for you as a small business owner? It means that you’ll do well to follow the lead of internet business owners who experienced a similar downturn in 2001. At that time they chose to focus on search engine advertising rather than display advertising because search engine advertising allowed them to keep a close eye on who they were marketing to and whether or not their strategies were successful. Businesses now are facing a similar dilemma. They need to spend less on advertising than in the past, and one of the ways to do this is to focus on… Continue reading
Posted in Internet Marketing
Tagged internet business, Internet Marketing, Marketing
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6 Reasons to Avoid the Social Media News Release, Part II
In the last article on the Social Media News Release, we discussed reasons to avoid using the SMNR for all of your press releases and that caused quite a buzz 
. That’s not to say that the SMNR is a bad investment altogether. In fact, it’s a pretty good way to start out if you’re new to combining press releases and social media in your business. But as you get increasingly comfortable using the SMNR and want to customize it for your own particular needs, here are some ways to go about it. Remember that if you are using the press release for SEO once you send out that press release, the sites that may be interested by what you have to accounce will most likely be the same as the ones that will pick it up again so your added link building juice/benefit will be…. Continue reading
Posted in Internet Marketing, Internet Marketing Articles
Tagged PR, press releases, SMNR, Visibility
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5 Reasons to Avoid Twitter, and Why You Should Not
If you’re not familiar with Twitter then you are probably not up to speed on social networking. But if you haven’t decided to create a Twitter account, you’re definitely not alone. Many internet marketers are wary of using Twitter for a number of reasons. Here are the top 5.
1. Useless Information. It’s true that many Twitter users update their Twitters with completely useless information. Do you really need to know that someone just finished their second cup of coffee or is leaving the office early for a pedicure? The good news is that if you find that you don’t particularly enjoy a person’s tweets, you don’t have to continue following them. But don’t eliminate… Continue reading
Posted in Internet Marketing
Tagged internet, networking, Social networking, twitter, web 2.0
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6 Reasons to Avoid the Social Media News Release
The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably isn’t the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you’re making.
1. People Don’t Read Them. Let’s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to … Continue reading
Posted in Internet Marketing, Internet Marketing Articles
Tagged internet, news releases, press releases, Social Media, Social networking, web
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5 Keys to Effective Content Writing
SEO experts and internet marketing professionals know that the key to online business success is great content on your website. Your website is the first, and maybe the only, chance to make an impression on potential customers, so it has to have great content. Having a good-looking site isn’t enough. It needs to be organized well, it needs to be easy to read, and it has to contain relevant information. Most of all, it has to be compatible with the attention spans of internet surfers who tend to skim content rather than reading every word. As you’re creating content for your website, keep these 5 keys in mind:
1. Concise Writing. One of the greatest temptations of content creation is to include every single detail about your company. This is a natural tendency given your own excitement and passion about your business. But put yourself in the shoes of your prospective customer and think about what… Continue reading
Posted in Internet Marketing, SEO Tips
Tagged Content, content optimization, copywrite, seo, SEO Tips
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5 Brand-Building Secrets Through Blogging
Technorati.com recently completed its 2008 State of the Blogosphere report, which contains some interesting information about the correlation between blogs and brand building. The report shows that bloggers are interested in talking about brands. So if you’re looking for ways to build your brand, make friends with some bloggers!
Blogging is, at its heart, a place for people to share information about themselves and about their lives. If people have good experiences, they blog about them. If they have bad experiences, they blog about those, too. This includes experiences with businesses both online and in real life. If bloggers encounter a …. Continue reading
Posted in Internet Marketing, Marketing
Tagged blogging, Blogs, branding, Internet Marketing, technorati
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