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Category Archives: SEO Tips
Top 10 SEO Tips
Because you can never have too many tips on getting to the top of the search engine rankings, here are 10 tips to give your website an SEO boost.
1. Boldness. Locate one or two instances of each of your keywords on each of the webpages within your site and use bold tags. But whatever you do, don’t use them for every occurrence of the words.
2. Go Global. The United Kingdom and Canada both have directories of companies located in those countries. See if you can get an address for your business in one—or both—of those countries.
3. Link Deeply. Your inbound links should… Continue reading
6 Ways to Screen SEO Professionals
If you do business on the internet, you know how important SEO is to the success of your company. Comprehensive SEO can increase your search engine rankings and thus increase the traffic to your website. While some business owners enjoy taking on the challenge of SEO themselves, others choose to hire SEO professionals to do it on their behalf. If you’re part of the latter group, consider these 6 ways to screen SEO professionals before hiring one.
Who Called Whom? If an SEO professional calls you first, be wary. Unless they are just starting out in the business, quality SEO professionals should be too busy working for their clients to be making cold calls. The greatest irony in receiving a cold call from an SEO professional is that SEO professionals should be experts at marketing. And if they can’t find their own clients without cold-calling, how do you… Continue reading
Posted in Internet Marketing, SEO Tips
Tagged Internet Marketing, outsourcing seo, seo, seo professionals
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8 SEO Mistakes to Avoid
When it all comes down to it, SEO isn’t really that difficult. In fact, it ultimately all boils down to one thing: great content. If you intentionally write great content, paying attention to details and the words you use, you’re not going to have a problem doing SEO. But here are 8 mistakes you may be making, aside from publishing poor content, that will hurt your business.
Using Common Keywords. It’s unbelievably difficult to get high search engine rankings if you’re optimizing for the same keywords everyone else is optimizing for. If nothing else… Continue reading
Posted in Internet Marketing, SEO Tips
Tagged Internet Marketing, online marketing, search engine optimization, seo
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7 Steps to a Great Hire for Small Businesses
If you’re a small business owner, then you know the importance of hiring great employees with the least amount of expense. Not only do you want to hire qualified employees who will work for a wage that you can afford, but you don’t want to break the bank in the process of recruiting. Here are 7 steps to hiring the right person for the job.
1. Clear Job Description. The first thing you need to do is to create a clear and concise job description with as much detail as necessary. This is only way to make your expectations clear and to measure an employee’s job performance. Don’t do anything else until… Continue reading
Posted in Internet Marketing Articles, Link Building, SEO Tips
Tagged Business, hiring, Management, Recruiting, Small Business, small business help
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The 4 Levels of Link Building
SEO experts and internet marketing professionals know that the key to high search engine rankings is link building. They will also tell you that link building isn’t all that easy until you’ve done it for awhile, and that there are so many techniques for link building that it’s hard to sort them all out. Here are the 4 levels of link building to take you from novice to expert.
1. Do It Yourself, Quick and Easy. The easiest links to build are those for which you don’t have to rely on anyone but yourself. The easiest way to do this is to submit your site to directories. Simply submit your URL, the name of your company, and a short description of your company. Know before you begin that directories are managed by humans, so you may not see results right away. Also know that some directories require a small fee for your listing.
You should also use social media as a way to get links to your page. SEO experts don’t find these crucial to success, but they’re still… Continue reading
5 Keys to Effective Content Writing
SEO experts and internet marketing professionals know that the key to online business success is great content on your website. Your website is the first, and maybe the only, chance to make an impression on potential customers, so it has to have great content. Having a good-looking site isn’t enough. It needs to be organized well, it needs to be easy to read, and it has to contain relevant information. Most of all, it has to be compatible with the attention spans of internet surfers who tend to skim content rather than reading every word. As you’re creating content for your website, keep these 5 keys in mind:
1. Concise Writing. One of the greatest temptations of content creation is to include every single detail about your company. This is a natural tendency given your own excitement and passion about your business. But put yourself in the shoes of your prospective customer and think about what… Continue reading
Posted in Internet Marketing, SEO Tips
Tagged Content, content optimization, copywrite, seo, SEO Tips
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3 SEO Considerations Before Changing Your Website
SEO experts and internet marketing professionals understand that changing and/or moving your website can result in positive outcomes regarding your search engine ranking. The most common changes that business owners make are changes to domain names, changes in web design, changes in content management systems, and changes in web hosts. All such changes can be beneficial, but they don’t come without risks. So before you make a move, consider how such a move might affect your business in particular.
1. A Change in Domain Name. Many business owners feel that… Continue reading
Posted in SEO Tips
Tagged search engine optimization, seo, SEO Tips, web design, web development
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5 Signs That Google Has Penalized You
Every small business owner knows the importance of a high search engine ranking. SEO experts and internet marketing professionals have built their careers around figuring out how to help their clients achieve top rankings, and small business owners draw on that expertise every day. But whether you’ve done your own search engine optimization or had a professional do it on your behalf, things sometimes go wrong. If search engines believe that you’re spamming or using any other off-limits methods of optimization, you will be banned, often without even realizing it. Here are 5 sign that you’ve been penalized by Google.
1. You Have a PageRank of 0. PageRank is Google’s method of ranking the popularity and relevance of websites. If Google had previously ranked you, but you noticed that your current PageRank is 0, you can almost guarantee that Google has penalized you. Before you panic, remember that… Continue reading
Free Directories or Paid Directories: The Pros and Cons
A web directory is nothing more than a list of websites categorized by subject. If an internet user wants information about a particular subject, she simply goes to a directory, searches for the information she needs, and she’s given a list of relevant websites. Web directories are managed by humans, so each directory submission is reviewed before the website is added to the directory. This means that website owners need to be very meticulous when submitting a site. Submission guidelines must be followed to a T.
Despite the potential tediousness of directory submissions, they are very valuable for driving traffic to your site and increasing your search engine ranking. Each link from a directory is viewed as…
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Posted in Link Building, SEO Tips
Tagged Directory Submissions, Link Building, seo, SEO Tips, submissions
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11 Small Business SEO Tips
If you’re a small business owner then you know how difficult it is to get into the top Google rankings for your targeted keywords. It may be that you want to hire an SEO expert or internet marketing agency to take care of SEO for you. But if you don’t, here are 11 things to keep in mind as your optimize your website.
1. Write for readers. While it’s important to optimize your site so that spiders pay attention, remember that it’s human who are going to buy your product or service. Make sure you content is relevant, interesting, helpful, and unique. Bots are not buying your stuff, humans are. Of course you need to include keywords in your text, but never so many that they render your copy unreadable.
2. Include a unique meta description and title on each page. The title of your page is the key on-site SEO factor. Your description tag won’t influence your rank, but it will most likely be what potential…
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Posted in SEO Tips, Small Business
Tagged Business, search engine optimization, seo, SEO Tips, Small Business
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