Syndicate or subscribe to this feed- Facebook Creates Individual Pages About You and Your Friends
- Your Social Strategy May Lack Key Elements for Increasing Conversions
- Nielsen Wants to Take the Mystery out of Measuring Online Advertising
- APNewsBreak: University posts info of 40K students (AP)
- IT Worker Gets Prison After Stealing Data for Online Surveys (PC World)
- PARTING SHOTS: Prisons helped draft AZ immigration law, Joe Miller in dead last (The Upshot)
- Online Masters Program Focuses on Free Software (PC World)
- Gawker editor defends anonymous O’Donnell post (The Upshot)
- Does Urgency Matter More in Email Than in Social Media?
- Using Social Media As A PR Tool For Your Business
Category Archives: Small Business
9 Ways to Enhance Your Facebook Fan Page
Facebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and … Continue reading
Posted in Small Business
Leave a comment
7 Ways to Use Psychological Influence With Social Media Content
One of the hallmarks of social media is content: creating it, sharing it and engaging with it. The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do … Continue reading
Posted in Small Business
Leave a comment
Study Shows Time Pays With Social Media Marketing
Have you asked this question: Is the time I invest with social media really worth it? Whether you’re new or an old hat with social media, chances are you’ve wondered if the time commitment is really worth the return on … Continue reading
Posted in Small Business
Leave a comment
How to Use Twitter Events to Grow Your Network
Twitter is a great platform and it truly rocks for person-to-person networking. But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful. Twitter events … Continue reading
Posted in Small Business
Leave a comment
SEO and Small Business: 4 Keys to Success
If you’re an internet marketer then you already know the importance of SEO. But all of your SEO efforts are for naught if you haven’t taken the necessary steps to create a successful small business. The reality is that creating and sustaining a successful online business can be very difficult, but you can position yourself for success by following these 4 guidelines:
1.Sell the Right Stuff. This step assumes that you’ve already done ample research about what customers want and about what they’re willing to spend money on. The next step is to actually offer your target audience what they clearly want. One sure way to fail is to build your small business around what you think your audience wants rather than what they actually do want. So listen to your audience and give them what they want!
2.Get Help. If your SEO efforts have paid off and your search engine rankings are increasing, traffic is increasing, and an increasing number of people are interested in your product or service, then you’re on the… Continue reading
Small Business SEO: Can You Really Afford it?
Let’s face it, when you look at it on paper, SEO is an expensive endeavor. Whether you do it yourself, use the services of a consultant, or hire someone else to do it for you, the cost can be overwhelming. In fact, some SEO experts charge as much as $500-$1000 per hour. It is such an involved process that the price tag is understandably pretty significant. As a small business owner, you have to decide whether search engine optimization is worth the expense. Can you afford to invest in SEO? Can you afford not to? The key to affordable SEO is an efficient balance of necessities, time, and budget. Here are three things to consider as you decide whether SEO is right for your small business.
1.Necessities of SEO.
Search engine optimization is a huge process, but not every component of SEO is necessary for every campaign. It’s no secret that the most fruitful campaigns utilize every type of marketing available, but doing everything doesn’t necessarily equal success. If you make sure that you’re doing the right things at the right time, then you can save time and effort while still creating a successful campaign.
2.Time to Invest in SEO.
Time is the single most important aspect of SEO. It’s simply a time-consuming process. If you’re not spending your own time doing it then you’re paying someone else for their time. Because time is your most valuable resource, one of the most important decisions you’ll have to… Continue reading
6 Reasons You Need SEO Services
If you’re a new business owner, you’re probably familiar with search engine optimization (SEO). But you may not yet be convinced that search engine optimization is critical to the success of your business, or that it’s in your best interest to hire an SEO professional to take care of the necessary search engine optimization tasks on your behalf. Here are six reasons you need SEO services:
1. Building a website is difficult. One of the most important aspects of SEO is site architecture. Your website should be built from the ground up by someone who knows exactly how to optimize elements of your webpage so that you receive top search engine results and thus increased traffic to your webpage. Even if you know the basics of website design, you can still… Continue reading
Have a New Business Idea: 5 Questions to Ask Yourself
Starting your own business is no small task. The amount of effort, time, and money that goes into such an endeavor can be overwhelming at best. So the primary concern for most entrepreneurs looking to start their own business is: Is this even an opportunity worth pursuing? If that question has been weighing on your mind, here are 5 questions to ask yourself:
1. Do I Love This Idea? If you’re interested in opening your own business simply for the money, then chances are you’ll never get your business off the ground. The process of opening your own business is so time-consuming and difficult that you’d better be… Continue reading
5 Tips for Managing Your Online Reputation
One of the most important things that social networking has allowed us to do is to find out what other people are saying about us. If the feedback we’re hearing is negative, we can do a lot of damage control. If it’s positive, we can find out what our customers think we’re doing right and build on those strengths. But one of the other important aspects of reputation management to remember is that we can use search engine optimization techniques to control what people see when they Google our business name or our own personal name. For example, you may find that a search for your company name results in some disparaging feedback in the form of forum posts or blog comments. While there’s no way to wave a magic wand and make those go away, there are some ways to make sure that more positive information related to your and/or your business shows up in the search engine results in a higher place than the not-so-good stuff. Here are 5 tips to managing what people see when they search for us.
1. Blog. Use your blog frequently and refer to yourself in the third person. If you don’t already have an… Continue reading
8 Ways to Cash in on Telephone Leads
If you’re a business owner who relies on telephone leads, here are 8 ways to get ahead of the competition. They aren’t really SEO techniques per se, but they are ways to optimize your site for such contacts.
1. Titles Tags: Have you tried putting your phone number at the very beginning of the title tag? Most business owners don’t even think of doing it, yet it can really pay off. Instead of just including the name of your business and a few keywords within the title tag, use…
1. Titles Tags: Have you tried putting your phone number at the very beginning of the title tag? Most business owners don’t even think of doing it, yet it can really pay off. Instead of just including the name of your business and a few keywords within the title tag, use the title you would normally… Continue reading