There is some debate within the world of SEO about the wisdom of using link exchanges. While it’s true that one-way links are valued much higher by search engines than are reciprocal links, there’s no need to avoid link exchanges completely. Here are 9 keys to creating quality link exchanges.

1. Has the page been cached by Google? This is the most important criterion for determining whether or not it’s worth exchanging links. If Google doesn’t…

As a small business owner, you know how difficult it can be to determine appropriate prices for your goods and services. Ask too much and you’ll turn customers off to your business. Ask too little and you’ll be shortchanging yourself. The key to pricing all lies within the psychology of the consumer. Here are 8 strategies for playing into consumer psychology and coming out on top of the pricing game.

Promoting Satisfaction. If you haven’t done this yourself then you probably at least know someone who has…joining a gym that offers a one-time fee, going for the first few months, and then quitting only a few months after joining, even after paying for a full year! When consumers pay for a service regularly, say once a month, they perceive that service as having more value than a service they pay for only once. And when they perceive that it has value, they will continue to use it. Keep your…