Advanced Webinar Recap #1
Last Thursday, February 25th, we kicked off a 4-part webinar series with NTEN.org designed for more advanced Google Grants organizations. This series, called ‘Maximizing Your Google Grant To Meet Your Organization’s Goals,’ will focus on more advanced tracking and optimizing strategies for your Google Grant, as well as cover additional useful offerings like Google Analytics and other Google for Non-Profit products. If you are interested in learning more about this series, check out the series description and sign-up here.
In last week’s session, Beth, an AdWords specialist and long-time Google Grants volunteer, started off the series discussing the importance of setting goals for your AdWords account. Without taking the time to identify your goals for the account, achieving success (and monitoring your progress towards it) is much more challenging. She also covered how mapping your goals to your account structure is a key part of the process. Many different AdWords tools were discussed, and the most relevant ones for grantees (such as the Ad Preview Tool and the Ads Diagnostic Tool) were highlighted. Beth closed with some hands-on exercises for webinar attendees to put what they learned in the session to practical use. We asked attendees to complete their “homework” before this week’s session and look forward to seeing how they did!
If you’re interested in the above topics, we recommend reviewing the slides from this first advanced session here. We also strongly encourage you to go through the hands-on exercises on your own – we hope they’re helpful and that you’ll learn something new! If you are interested in the audio recording from the webinar, you can purchase it here.
The next session in the advanced series will take place Thursday, March 4th at 11am Pacific. This session is titled ‘Evaluating Performance and Monitoring Your Google Grants Account’ and will focus on strategic ways to monitor your performance, with a heavy emphasis on Google Analytics. We hope you can join us – and don’t forget your homework!
Posted by Kristie Mun, The Google Grants Team
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