SEO: 7 Keys to RSS
People who regularly publish content on the web, including business owners interested in SEO, use RSS (Really Simple Syndication) to inform readers that they have published updated information. This means that your customers, or potential customers, can be notified every time you update your business blog or website. The advantages of using RSS for SEO purposes are countless. Every time you publish cutting edge or highly-valuable information, your readers will be updated and can link back to your site, thereby increasing your inbound links. When you publish industry-related information, you establish yourself as an expert in your field and your credibility with your readership increases too. The question becomes, then, how to inform other webmasters that your content is available. Here are 7 simple steps:
1.Tell the search engines. You can do this simply by replacing your URL with this code: http://www.yourdomain.com/rss.xml.
2.Use the graphic. RSS has a conspicuous graphic consisting of an orange square with white lines and a white dot. If you add this to your website, your readers will see it and subscribe to your feed. Many web-savvy users already look for this icon, so you may find that you gain a lot of subscribers simply by adding the icon to your page. You can also customize your own graphic, but this may do more harm than good since the orange square icon is the current standards.
3. Submit. Once your code is updated and you’ve add the RSS icon to your site, you should start submitting your site to search engines and directories. Submit to as many as you can, as this contributes to your link popularity, which is a key of SEO.
4.Email. Email is a great way to promote your feed. All you need to do is to include your feed URL in the signature line of your outgoing email. You might even consider including a link both to a desktop reader and a website reader if you feel like there are people who would want your content for their sites.
5.Personal Search Pages. If you have a MyYahoo homepage or a MyMSN homepage, you can include your feed on those pages as well. This is great way to attract spiders. If you don’t have those homepages, get them immediately and include your feed. When you’re setting up your feed on Yahoo, go to your page and then to Add Content. In the Find Content box, add the feed URL.
6.Ping. Pingomatic.com lets you notify the main blog directories that you’ve added new content to your site. Then you can be assured that the search engines will send spiders back to your site right away!
7.Update Regularly. The best way to use RSS for SEO purposes is to update your content regularly. By adding new content on a regular basis, you increase the amount of traffic that comes to your site and you increase your credibility among your readers. Many readers are used to subscribing to blogs only to have the owners stop posting after a week or two. So it’s always refreshing to come across a helpful, informative blog that the owner cares about updating on a regular basis.
Never hesitate to contact an SEO expert or internet marketing professional to help you learn more about RSS and what it can do for your business. When you update your site regularly with useful information and then inform as many people as possible, you drive traffic to your site. This translates into more customers and, of course, more revenues!
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