10 Holiday Marketing Ideas that Won’t Break the Bank
Holiday season is just around the corner and you’re probably busier than ever. But take some time to do some extra-special holiday marketing in anticipation of your customers’ holiday generosity and enthusiasm. Even Scrooge will love these great ideas for sprucing up your small business marketing during the holidays.
1. Scratch Their Backs and They’ll Scratch Yours. Examine your business and see what opportunities you have for allowing your customers to get a reduced rate on your products or services by participating in the process. One mechanic told his customers that he would change their oil at a discount if they would bring in their own oil. What are some ways that you could run with this idea?
2. Fancy Up Your Logo. Google does this for every major holiday and event, so why not follow their lead? It’s fun for you and your customers will definitely enjoy it. If you use Twitter, consider sprucing up your Twitter background at Twitterbacks. Once you’ve created a new background, submit it to the Twitterback gallery. Not only will you have a nice-looking background but you’ll get your name out there as well.
3. Customize and Personalize. Use postage stamps with your picture or your company logo. Don’t stop with using these stamps on your own correspondence but also use them for all communication with customers. Get M&Ms or foil coin chocolates with your logo printed on them for holiday parties. You could even bake cookies for your customers, wrap them in cloth bags, and seal them with stickers featuring your company logo.
4. Build on the “12 Days of Christmas” with “12 Days of Your Service.” Feature a new product or service every day during the holiday season. Think about how successful fruit-of-the-month and wine-of-the-month clubs are. This is just another approach to promotion. If you’re a consultant or trainer, consider providing customers with additional newsletters or webinars.
5. Customize a Holiday Greeting. If you simply must send out holiday cards, commission an artist to create a cartoon other image. Once the image is created, you can easily use online card-marking software to finish the job.
6. Make a Holiday Cookbook. Ask your customers to submit their favorite holiday recipes and include them with recipes submitted by your own friends and family.
7. Create your own Holiday Book. Take some pictures around your office, commission a writer, and create your own book for the holidays to send to your customers and potential customers. Make your story light and humorous, but use it to focus on your company values. You might even consider using a case study. Again, make it light and fun.
8. Send out a Digital Picture Frame. Take pictures of all the teams within the company and send each of your customers a digital picture frame full of pictures of the team with whom they usually work. If you have pictures of the customer at a customer appreciation party or other event, include those pictures as well.
9. Send a Video Card. YouTube is so easy to use that it almost seems criminal not to. Get your team together and sing a holiday song complete with shameless product placement that will make your customers laugh out loud.
10. Send Those Holiday Cards. If you really insist on doing this, find a good holiday greeting card template online, create your holiday card, and send it out on heavy, high-quality paper. Do the same for invitations to holiday parties.
Use the holiday season to your advantage by: choosing low-cost gifts or original creations to reach your customers. Whatever your price range is, you can easily find something to charm them, impress them, and keep them coming back for more. Get the ball rolling now, while there’s still a lot of time left and keep your name in front of your customers as they’re getting ready for the holiday season!
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