SEO experts know that the most important way to get to the top of the search engines, particularly Google, is to build high-quality, relevant links. While good links can get you noticed by Google, bad links can work against you and can even result in Google banning your site. So it’s important that you use legitimate, quality strategies for building your links. Here are two temptations to avoid in the process of link building…

There is some debate within the world of SEO about the wisdom of using link exchanges. While it’s true that one-way links are valued much higher by search engines than are reciprocal links, there’s no need to avoid link exchanges completely. Here are 9 keys to creating quality link exchanges.

1. Has the page been cached by Google? This is the most important criterion for determining whether or not it’s worth exchanging links. If Google doesn’t…

SEO experts and internet marketing professionals know that the key to high search engine rankings is link building. They will also tell you that link building isn’t all that easy until you’ve done it for awhile, and that there are so many techniques for link building that it’s hard to sort them all out. Here are the 4 levels of link building to take you from novice to expert.

1. Do It Yourself, Quick and Easy. The easiest links to build are those for which you don’t have to rely on anyone but yourself. The easiest way to do this is to submit your site to directories. Simply submit your URL, the name of your company, and a short description of your company. Know before you begin that directories are managed by humans, so you may not see results right away. Also know that some directories require a small fee for your listing.

You should also use social media as a way to get links to your page. SEO experts don’t find these crucial to success, but they’re still…

A web directory is nothing more than a list of websites categorized by subject. If an internet user wants information about a particular subject, she simply goes to a directory, searches for the information she needs, and she’s given a list of relevant websites. Web directories are managed by humans, so each directory submission is reviewed before the website is added to the directory. This means that website owners need to be very meticulous when submitting a site. Submission guidelines must be followed to a T.

Despite the potential tediousness of directory submissions, they are very valuable for driving traffic to your site and increasing your search engine ranking. Each link from a directory is viewed as…