Syndicate or subscribe to this feed- Facebook Creates Individual Pages About You and Your Friends
- Your Social Strategy May Lack Key Elements for Increasing Conversions
- Nielsen Wants to Take the Mystery out of Measuring Online Advertising
- APNewsBreak: University posts info of 40K students (AP)
- IT Worker Gets Prison After Stealing Data for Online Surveys (PC World)
- PARTING SHOTS: Prisons helped draft AZ immigration law, Joe Miller in dead last (The Upshot)
- Online Masters Program Focuses on Free Software (PC World)
- Gawker editor defends anonymous O’Donnell post (The Upshot)
- Does Urgency Matter More in Email Than in Social Media?
- Using Social Media As A PR Tool For Your Business
Tag Archives: Marketing
6 Reasons to Keep Marketing, Even During A Recession
You can’t go anywhere right now without hearing about the economy. Food and gas prices are increasing, and although most of us aren’t running huge banks or trying to balance the federal budget, the stress of the current economic downturn is certainly trickling down to the point that we can feel it. But one of the last things that we want to do in the middle of a rotten economy is slam on the brakes of our own businesses, you know, just in case things get worse. Instead, one of the best things we can do, for our business, for our own sanity, and for the economy, is to step on the gas. Continue your inbound marketing efforts, publish articles that others will find relevant and helpful, and keep networking. Here are 6 reasons why you shouldn’t let the current economy keep you from focusing on your inbound marketing efforts.
1. Time Over Money. The good thing about inbound marketing is that it requires you to invest far more time than money. So take the time to… Continue reading
Posted in Marketing, Small Business
Tagged Business, entrepreneur, internet ma, Internet Marketing, Marketing, recession, Small Business
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7 Top Tips for Writing Blog Articles
SEO experts know that one of the best ways to promote your business is to blog. Unfortunately, many business owners are under the impression that blogging takes a lot of time, or they have seen too many bloggers who start out with gusto only to abandon their blogs two or three months later. While both concerns are legitimate, there’s no reason to let them keep you from starting your own blog. After all, business blogging is a great way to build a following and shorten the sales process.
Rare is the sales blogger who settles in a quiet room with a pencil and a pad of paper to write down his most profound ideas. Instead, most bloggers…
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Posted in Internet Marketing Articles, Marketing
Tagged blogging, Blogs, Internet Marketing, Marketing, networking, promotion, search engine optimization, seo
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3 Reasons to Invest in a Premium Domain Name
It’s no secret that economic times are tight, and it’s quite possible that no group is more profoundly affected than small business owners. Every penny counts these days, and it’s important that every investment yield a significant return. So in this economic situation, why would you even consider paying top dollar for a premium domain name? The answer is that premium domain names, also called “simple domain names,” can make a huge difference for your business.
What is a premium domain name, you ask? A premium domain name is a domain name that was registered at one time but is now available again. Shrewd business owners bought up the most intuitively-named domains long ago such as pizza.com and flowers.com. But owners of these domain names are now willing to part with them for the right price. Some domain names have gone for as much as $7 million, but many are available for anywhere from several hundred dollars to several thousand dollars.
Given the amount that a domain name can cost, why would you choose to pay for…
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Posted in Small Business
Tagged Business, Domain names, Internet Marketing, Marketing, seo, Small Business
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9 Ways to Keep the Cash Flowing
Times are tight in the US economy, and no one is more aware of this fact than small business owners. But don’t despair! Here are 9 expert-tested ways to keep the cash flowing even in an economic downturn.
1. Raise Prices. This is a no-brainer, right? If you need more money then just charge more for your product or service. The ideal result of an increase in prices is that nothing happens. Your customers keep purchasing what you have to offer and you don’t hear anything about it. The less ideal scenario is that some customers may go elsewhere, but don’t let that stop you. Increasing your prices by 5% or 10% provides more profit and an increase in cash flow.
2. Find Old Customers and Invite them Back. Once you’ve gotten contact information on your customers, contact them regularly. Invite them to do business with you again, and give them…
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Posted in Marketing, Small Business
Tagged Business, cash flow, entrepreneur, finances, Marketing, Small Business
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5 Signs That Google Has Penalized You
Every small business owner knows the importance of a high search engine ranking. SEO experts and internet marketing professionals have built their careers around figuring out how to help their clients achieve top rankings, and small business owners draw on that expertise every day. But whether you’ve done your own search engine optimization or had a professional do it on your behalf, things sometimes go wrong. If search engines believe that you’re spamming or using any other off-limits methods of optimization, you will be banned, often without even realizing it. Here are 5 sign that you’ve been penalized by Google.
1. You Have a PageRank of 0. PageRank is Google’s method of ranking the popularity and relevance of websites. If Google had previously ranked you, but you noticed that your current PageRank is 0, you can almost guarantee that Google has penalized you. Before you panic, remember that… Continue reading
10 Holiday Marketing Ideas that Won’t Break the Bank
Holiday season is just around the corner and you’re probably busier than ever. But take some time to do some extra-special holiday marketing in anticipation of your customers’ holiday generosity and enthusiasm. Even Scrooge will love these great ideas for sprucing up your small business marketing during the holidays.
1. Scratch Their Backs and They’ll Scratch Yours. Examine your business and see what opportunities you have for allowing your customers to get a reduced rate on your products or services by participating in the process. One mechanic told his customers that he would…. Continue reading
Posted in Marketing, Small Business
Tagged finances, holidays, ideas, Marketing, marketing ideas, savings, Small Business
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The 4 P’s of Inbound Marketing
Anyone with a background in marketing remembers the 4 P’s, right? If you don’t, they are Product, Price, Place, and Promotion. While the 4 P’s are still important, it’s time to get familiar with 4 new P’s of inbound marketing: Persona, Publishing, Participation, and PageRank.
Inbound marketing is anything you do to make connections with potential customers. It may be social networking, search engine optimization, or article marketing. The power of inbound marketing is that it is an efficient way to generate sales leads through relationships created by social media, through inbound links, and through search engine rankings.
So, what do you need to know about the 4 P’s of inbound marketing?
1. Persona. Persona refers to the profile of the demographic you want to reach. But don’t be fooled into thinking that…
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Posted in Internet Marketing
Tagged Google Stuff, Internet Marketing, Marketing, search engine optimization, seo, Social networking, web
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3 Internet Marketing Mistakes to Want to Avoid
One of the great things about internet marketing is that allows you to measure your return on investment fairly simply…if you’re doing it right. The following three mistakes made by many internet marketers, however, make it very difficult to measure your return on investment. If you can correct them, then you can ensure that you’re using your marketing dollars wisely and making the most of your marketing efforts.
1. You’re Not Making the Sale. The whole purpose of a business website is to compel your visitors to purchase your product or service. This means that you have to sell what you’ve got. You can’t just assume that your visitors are going to poke around your site and be so overwhelmed by the magnificence of what you have to… Continue reading
Posted in Internet Marketing, Internet Marketing Articles
Tagged Internet Marketing, Marketing, online marketing
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10 Do’s and Dont’s for Running Your Business in a Tight Economy
It’s no secret that our economy is in bad place, and it’s quite possible that no on is feeling the strain as much as small business owners. After all, is there any group that needs access to financing more than business owners? How are entrepreneurs going to be affected, and what can you do to keep your business successful in the midst of this economic downturn?
The primary piece of advice from most experts is keep pursuing your business goals rather than sitting on your hands and waiting for the crisis to blow over. Though the conventional wisdom might be that it’s impossible to…
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Posted in Small Business
Tagged Business, economy, entrepreneur, Marketing, Small Business
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SEO Buy-In: 3 Reasons to Start Early
There’s a common misconception that SEO is an after-market enterprise. Many businesses choose to consult with SEO companies only after their websites are built, after their marketing campaigns are designed, and after…. Continue reading
Posted in Featured, Internet Marketing, Small Business
Tagged Internet Marketing, Marketing, seo, SEO training, Small Business
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