In the last article on the Social Media News Release, we discussed reasons to avoid using the SMNR for all of your press releases and that caused quite a buzz . That’s not to say that the SMNR is a bad investment altogether. In fact, it’s a pretty good way to start out if you’re new to combining press releases and social media in your business. But as you get increasingly comfortable using the SMNR and want to customize it for your own particular needs, here are some ways to go about it. Remember that if you are using the press release for SEO once you send out that press release, the sites that may be interested by what you have to accounce will most likely be the same as the ones that will pick it up again so your added link building juice/benefit will be….

The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably isn’t the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you’re making.

1. People Don’t Read Them. Let’s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to …

Internet marketing and SEO experts agree that one of the best ways to market your business is to write regular press releases. In fact, press releases may be some of the most important information you put down on paper. So take advantage of the content you’ve already written in the form of press releases, and turn those releases into blog articles. After all, the most important thing you can do to improve your inbound marketing is to write lots and lots of great content. Here are 7 steps to get you going.

Change the Headline. Press release headlines are usually pretty dry, offering only pertinent information about the content of the release. This is a throwback to the days when press releases came through a wire service and media employees simply scanned the headlines to learn the news. If you want to use a press release to create a blog article, change the headline to something witty or catchy. Your headline should compel readers to continue reading instead of…