Tag Archives: promotion

5 Ways to Make Social Media Work for Your Business

Owning your own business is difficult enough without having to worry about finding the perfect balance of marketing strategies. Stick solely to traditional marketing strategies and you’ll find yourself potentially missing an enormous demographic. Try to milk the internet for all it’s worth and you’ll find yourself completely overwhelmed by the number of tools and application available for internet marketing. But what if you used social networking sites as a happy medium between traditional and hard-core internet marketing strategies? Using this one tool could make a huge difference in your business without overwhelming you altogether. Here are 5 ways to get started using social media in your marketing strategy.

1. Create a Strategy. Your competitors have already created a strategy for using social media, so chances are you’re already behind. This means thinking intentionally about how to use social media instead of randomly opening an account here and joining a group there. Spend some time determining the kinds of sites available and evaluating what role they might have in your marketing strategy. Then make a plan to… Continue reading

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Using Social Media as an HR Tool

If you’re a business owner, have you considered the myriad of ways that social networking sites can help you in your hiring decisions? Given the number of individuals using social networks like Facebook, MySpace, and Twitter, it’s almost foolish not to do a little digging on such sites when you’re looking for prospective employees. In the past, many employers have entered prospective employees’ names into search engines, but social networking sites are a whole different ballgame. They encourage users to post personal information and have broken down the barrier between what is kept private and what is shared with everyone.

CareerBuilder recently released survey results showing that 22% of the respondents check social networking sites when considering adding a prospective employee to the candidate pool. And almost one-third said that information they had found on social networking sites caused… Continue reading

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7 Top Tips for Writing Blog Articles

SEO experts know that one of the best ways to promote your business is to blog. Unfortunately, many business owners are under the impression that blogging takes a lot of time, or they have seen too many bloggers who start out with gusto only to abandon their blogs two or three months later. While both concerns are legitimate, there’s no reason to let them keep you from starting your own blog. After all, business blogging is a great way to build a following and shorten the sales process.

Rare is the sales blogger who settles in a quiet room with a pencil and a pad of paper to write down his most profound ideas. Instead, most bloggers…
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Promoted to Chief SEO Expert

Today I have the pleasure to announce that I have been promoted to Chief SEO Expert at SEO 1 Services. That means that my job will become principally developing existing and news SEO techniques, being in charge of the promotion of our corporate site. What does that mean? Probably not much to you… Continue reading

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