Syndicate or subscribe to this feed- Facebook Creates Individual Pages About You and Your Friends
- Your Social Strategy May Lack Key Elements for Increasing Conversions
- Nielsen Wants to Take the Mystery out of Measuring Online Advertising
- APNewsBreak: University posts info of 40K students (AP)
- IT Worker Gets Prison After Stealing Data for Online Surveys (PC World)
- PARTING SHOTS: Prisons helped draft AZ immigration law, Joe Miller in dead last (The Upshot)
- Online Masters Program Focuses on Free Software (PC World)
- Gawker editor defends anonymous O’Donnell post (The Upshot)
- Does Urgency Matter More in Email Than in Social Media?
- Using Social Media As A PR Tool For Your Business
Tag Archives: Social networking
SEO and Social Networking: Creating Good Content
If you aren’t using social networking sites in your SEO efforts, then you’re missing a great opportunity to drive traffic to your site and increase your profits…… Continue reading
Posted in Internet Marketing
Tagged content optimization, Internet Marketing, Social networking
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5 Reasons to Avoid Twitter, and Why You Shouldnt Join
If you’re not familiar with Twitter then you are probably not up to speed on social networking. But if you haven’t decided to create a Twitter account, you’re definitely not alone. Many internet marketers are wary of using Twitter for a number of reasons. Here are the top 5.
1. Useless Information. It’s true that many Twitter users update their Twitters with completely useless information. Do you really need to know that someone just finished their second cup of coffee or is leaving the office early for a pedicure? The good news is that if you find that you don’t particularly enjoy a person’s tweets, you don’t have to continue… Continue reading
5 Keys to Success in Marketing with Social Media
If you’ve been paying attention at all as a small business owner, then you know how important it is to make social networking sites an integral part of your online marketing strategy. The one question you may still have is how to measure the success of your online marketing campaign. Given the current economic situation, you’re probably concerned with making every marketing dollar count, so how can you make sure you social networking efforts are worth the effort? Here are five easy keys to guide you.
Listen to Your Audience. Given the number of social networking sites on the internet, it’s completely unreasonable to utilize all of them. Start by finding out which social networking sites are most highly populated by your target audience, and then listen to what your potential customers are saying.
Involve Yourself. Once you’ve found your target audience on a few key social networking sites, start… Continue reading
Posted in Internet Marketing
Tagged Social Media, social media Marketing, Social networking
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5 Reasons to Avoid Twitter, and Why You Should Not
If you’re not familiar with Twitter then you are probably not up to speed on social networking. But if you haven’t decided to create a Twitter account, you’re definitely not alone. Many internet marketers are wary of using Twitter for a number of reasons. Here are the top 5.
1. Useless Information. It’s true that many Twitter users update their Twitters with completely useless information. Do you really need to know that someone just finished their second cup of coffee or is leaving the office early for a pedicure? The good news is that if you find that you don’t particularly enjoy a person’s tweets, you don’t have to continue following them. But don’t eliminate… Continue reading
Posted in Internet Marketing
Tagged internet, networking, Social networking, twitter, web 2.0
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6 Reasons to Avoid the Social Media News Release
The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably isn’t the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you’re making.
1. People Don’t Read Them. Let’s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to … Continue reading
Posted in Internet Marketing, Internet Marketing Articles
Tagged internet, news releases, press releases, Social Media, Social networking, web
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Using Social Media as an HR Tool
If you’re a business owner, have you considered the myriad of ways that social networking sites can help you in your hiring decisions? Given the number of individuals using social networks like Facebook, MySpace, and Twitter, it’s almost foolish not to do a little digging on such sites when you’re looking for prospective employees. In the past, many employers have entered prospective employees’ names into search engines, but social networking sites are a whole different ballgame. They encourage users to post personal information and have broken down the barrier between what is kept private and what is shared with everyone.
CareerBuilder recently released survey results showing that 22% of the respondents check social networking sites when considering adding a prospective employee to the candidate pool. And almost one-third said that information they had found on social networking sites caused… Continue reading
7 Keys to a Successful Community Website
It’s not always easy to promote yourself, especially if that mode of social interaction doesn’t come to you naturally. But there’s no denying the benefit of a well-run community website. It’s a place where business owners and marketers can talk freely about their companies and their ambitions, and where they can find support in their endeavors. And for those who own such websites, there’s money to be made. Here are 7 keys to a successful community website.
1. Focus. Your community website should have a clear and consistent focus, and you should regularly remind your participants of that focus, just so everyone is on the same page. Don’t try to be all things to all people by letting Continue reading
Posted in Internet Marketing, Small Business
Tagged community, Internet Marketing, Social networking, websites
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The 4 P’s of Inbound Marketing
Anyone with a background in marketing remembers the 4 P’s, right? If you don’t, they are Product, Price, Place, and Promotion. While the 4 P’s are still important, it’s time to get familiar with 4 new P’s of inbound marketing: Persona, Publishing, Participation, and PageRank.
Inbound marketing is anything you do to make connections with potential customers. It may be social networking, search engine optimization, or article marketing. The power of inbound marketing is that it is an efficient way to generate sales leads through relationships created by social media, through inbound links, and through search engine rankings.
So, what do you need to know about the 4 P’s of inbound marketing?
1. Persona. Persona refers to the profile of the demographic you want to reach. But don’t be fooled into thinking that…
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Posted in Internet Marketing
Tagged Google Stuff, Internet Marketing, Marketing, search engine optimization, seo, Social networking, web
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Can Social Media Tools Like Linkedin Help Your Business?
How many emails have you received from friends or colleagues inviting you to join LinkedIn? More than you can count? Join the club. If you haven’t spent a lot of time learning about LinkedIn then it may just seem like another way to spend time you don’t have, but SEO experts advise that LinkedIn can be an excellent tool for growing your business. Here are 5 reasons why LinkedIn can work for you.
1. It’s a Great Business Development Tool.
What business owner doesn’t love a warm lead? Much more pleasant than cold calls, warm leads allow you to contact people whom you already know are interested in your product or service. If you’re interested in doing business with ABC Company, you can….. Continue reading
Posted in Internet Marketing
Tagged Business, Internet Marketing, linkedin, Social Media, Social networking
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